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The giant panda is the rarest member of the bear family and among the world’s most threatened animals. It is universally loved and has a special significance for WWF as it has been the organization’s logo since 1961, the year WWF was founded.

See pandas during WWF’s Wild & Ancient China tour.

Making strides

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WWF has been active in giant panda conservation since 1980. More recently, WWF has helped the government of China undertake its National Conservation Program for the giant panda and its habitat. © naturepl.com/Pete Oxford/WWF

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